About Yua Fashion

Who we are

About Us

Yua Fashion Company was born in Chimala, Mbeya founded by Yusta Njogollo with a simple but powerful idea: to bring stylish, affordable fashion closer to home, while empowering local communities.
Growing up, Yusta saw people travel far just to find the right outfit. That experience sparked a dream to create a fashion brand that's not only accessible but also life changing.
Today, Yua Fashion delivers modern, affordable clothing while creating real opportunities through the Yua Fashion Wakala program. This model allows anyone to open their own Yua outlet supported with products, branding, and technology.
We believe fashion should do more than make you look good it should help you feel confident, powerful, and proud.
Yusta Njogollo
Founder & CEO
Yua Fashion Company
Chimala, Mbeya Tanzania